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The Pashmora – Where Tradition Meets Modern Elegance

“Wrapped in Heritage, Woven for Today.”

Proudly based in New Zealand, The Pashmora is more than a shawl label—it’s a celebration of artistry, culture, and timeless elegance. Our mission is to bring you beautifully crafted shawls that carry the grace of tradition while embracing the ease of modern living.

Each Pashmora shawl is designed to be more than an accessory. It’s a companion for life’s journeys—adding warmth on a crisp evening, sophistication to a special occasion, or effortless charm to your everyday style.

Our Philosophy

At The Pashmora, we believe a shawl should be lived in, loved, and cherished. It’s not just something you wear—it’s something that carries your stories, memories, and moments. We design each piece to embody:

  • Softness: Gentle against the skin, lightweight yet warming.
  • Style: Versatile designs that blend heritage motifs with modern silhouettes.
  • Substance: Quality that lasts, crafted with care and responsibility.

We source our materials with respect for both tradition and the environment, ensuring every piece reflects sustainability, longevity, and mindful luxury.

Designed for Every Occasion

Whether you’re exploring the vibrant streets of Auckland, enjoying the serenity of New Zealand’s landscapes, or traveling abroad, The Pashmora shawl is made to move with you.

Evening Glamour – Elevate your formalwear with statement wraps.

Everyday Chic – Layer light over casual fits for instant refinement.

Travel Essentials – Keep cozy and stylish on long journeys.

Seasonless Luxury – Perfectly balanced to be worn year-round.

Our Aesthetic

Rooted in minimalism and heritage, our designs celebrate clean lines, graceful drapes, and timeless patterns. We believe in pieces that transcend seasonal fashion cycles—shawls that remain relevant, elegant, and adaptable through the years.

This approach invites you to experiment, to mix and match, and to make each piece uniquely your own. With The Pashmora, there are no limits—just endless possibilities in how you wear your story.


The Pashmora Promise

  • Thoughtful sourcing
  • Timeless craftsmanship
  • Effortless versatility
  • Modern heritage style

At The Pashmora, every shawl is a reminder that elegance doesn’t have to be complicated—it can be simple, soulful, and endlessly wearable.

The Pashmora: Wrapped in Heritage, Woven for Today.